What are BackLinks?
Posted by Barzilla the Hun. 15Jul2010
BackLinks are one of the more important things Google uses to
determine your rankings in the search engine. Every site that links to you that has a
PageRank (PR) of 4/10 or higher counts towards your Google Backlinks.
However, recently Google began mixing things up by showing only links which where lower
than a PR-4. Google has a few "rules" so to speak, before it will include a certain page
in your backlinks and count it towards your PR.
- Only sites with certain PageRank values are listed. The linking page must have a PR-4 or higher (although occasionally a lower PR ranked page will show). If the site's index page has a PR of 6, but the page your link appears on is only a PR of 3, it won't count in your backlinks. However, the opposite occurs during the times when Google is displaying backlinks that are lower than PR4.
- Your link must be coded a certain way. A link such as http://www.yourdomain.com will not count towards your backward links. But if the link is coded so that you can click on "My Fabulous Website" and it will take people to your site, that will count. If the URL doesn't point to your website per se (i.e. it is coded with a tracking code from the other persons site such as "http://www.aa.com/go.cgi") it usually won't count either.
- Choose your linking text carefully. If your target search term is "Candles", it will help you in your search rankings if your link has the word candles in it. (i.e people can click on "My Fabulous Candle Site" and go to your web page).
- Higher PR sites are better than lower PR sites. When you link to *other* people's pages, it helps your PR to link to someone with a PR6 rather than a PR-2 - and you should always be wary of linking to someone with a PR-0 because if that site has been penalized (rather than just being new) it can actually hurt your rankings because Google sees you are linking to a "bad neighborhood", so to speak.
- Check your link partner's PR value. When you do link exchanges, you should also check to see what *their* PR is first. You would be surprised at the number of sites that have been banned, and you will want to be careful you aren't linking into too many bad neighborhoods, as that can also get you banned by association if you have lots of PR-0 links to and from your site, but very few higher PR links.
- Check the PR values of sites you advertise on. When you advertise online, check out the PR of the site and page where your ad will appear ~ if it is a PR-4 or higher, and it appears when Google does its monthly crawl, it will count as a backlink. And again, be wary if the page your ad will appear on is a PR-0. And also be aware that only certain links will count towards you backlink value, since certain sites use advertising programs that will route your link through a hoplink first.
You'll see several Homeless Signs Photos on Smugglers Bay - they're here to
remind you that the homeless are Americans like you, and can possess amazing wit
in spite of their plight. Sure, some are scammers, but helping all of them with
a little change out of pocket will surely help those who are not.
Have a heart!
Page Rank Factors:
All four points mentioned above combined to form "class" of
link for that specific website, the term "class for specific website"
is important to understand because a link might be beneficial for
some website and helps a lot in improving page rank and might be search
engine position (depending upon how link is backed to the web page) but this
doesn't necessary mean that it will be beneficial for every other kind /
category of page. Every web page has its own way to define the class for
backlink, depending on four above mentioned factors.
Relevancy plays an important role to define class of link for different websites. If the back link is relevant then search engine will analyze the relevancy and give credit to linked website. On the other hand if link is from totally irrelevant website then it might penalize website depending on number of irrelevant back links.
The more relevant back links, the more it will boost the page rank of the website, but quantity is always effective with quality. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.
- Number of Backlinks
- Quality of Backlinks
- Relevancy of Backlinks
- Type of Backlink
Relevancy plays an important role to define class of link for different websites. If the back link is relevant then search engine will analyze the relevancy and give credit to linked website. On the other hand if link is from totally irrelevant website then it might penalize website depending on number of irrelevant back links.
The more relevant back links, the more it will boost the page rank of the website, but quantity is always effective with quality. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.
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