Latest News from Google

New Tool to Handle LinkSpam

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of PageRank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

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Site Titles and Descriptions

Google's generation of page titles and descriptions (snippets) is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.

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Developing Mobile Sites

Mobile web pages come in several markup dialects, including WML, XHTML Basic, XHTML MP and cHTML. WML is an older standard that is supported by many browsers, and still widely used in some markets. cHTML is used primarily in Japan, but also some parts of Europe. XHTML Basic and XHTML MP are almost identical subsets of HTML, used globally, but particularly in North America and Europe. XHTML dialects are the newest and most expressive of markups, and are gaining usage. XHTML Basic 1.1 and XHTML MP 1.2 are a good choice for new development, but your choice will vary according to your target market.

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